LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
Read MoreForce Friday is here, which means LEGO pages around the world will be reviewing the latest wave of Star Wars sets to hit the shelves just today. After wondering when this R3-M2 exclusive polybag would be readily available, I was pleasantly surprised to find that my local Toys R Us store was giving them out as a promotional freebie with a purchase of LEGO Star Wars. Let's take a closer look at this cool figure!
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