The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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LEGO’s Greatest Hits: Why Some Sets Keep Coming Back

LEGO’s Greatest Hits: Why Some Sets Keep Coming Back

Why does LEGO keep remaking Star Wars ships and City fire stations? Remakes are part of a long tradition of revisiting and refining classic sets from Architecture to vehicles. So let’s dive into the real reasons LEGO loves to rebuild the same subjects again and again.

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The Silmarillion in LEGO

The Silmarillion in LEGO

In the history of Middle Earth, so much happened before The Lord of the Rings. Come with us on a journey as we explore Tolkien’s Silmarillion in LEGO form to understand the origins of elves, men, and the forging of the One Ring.

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