Billund International Airport: Connecting LEGO to the World

Billund International Airport: Connecting LEGO to the World

How do you connect a tiny Danish town to the rest of the world? If you're The LEGO Group, you build an airport. Discover how the humble Billund airstrip took off, becoming an international gateway for LEGO fans everywhere.

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Lost in Spaceborn: LEGO’s Forgotten Space and Castle Comics of the ‘80s

Lost in Spaceborn: LEGO’s Forgotten Space and Castle Comics of the ‘80s

Think you know LEGO Space? Think again. Before Blacktron hit the shelves, there was Jim Spaceborn, a forgotten comic that hinted at villains, megaships, and an entire LEGO publishing universe lost in time.

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Billund’s Buildings: LEGO’s Hometown History

Billund’s Buildings: LEGO’s Hometown History

In LEGO’s hometown of Billund, Denmark, there are so many buildings that belong to the ever expanding company. What happens in all of these locations, what are their history, and what is coming next for the headquarters of the brick?

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Promotional Exclusives: LEGO’s IP Partnerships Continued

Promotional Exclusives: LEGO’s IP Partnerships Continued

LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.

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The Beginning of LEGO’s IP Partnerships

The Beginning of LEGO’s IP Partnerships

Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!

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