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April 24, 2025

A Close Look at LEGO’s New Visual Brand Identity

April 24, 2025/ Bailey Fullarton
A Close Look at LEGO’s New Visual Brand Identity

LEGO recently launched a new brand identity, but what does that mean and how will it impact the LEGO community? Join us as we take a close look at the visual aspects of LEGO’s new identity and learn how to “Typewell.”

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April 24, 2025/ Bailey Fullarton/ 8 Comments
Deep Dive
Behind the Design, Brand Identity, Marketing, Fonts, Typewell, Design
April 05, 2024

Behind the Design: The Iconic LEGO Minifigure Smile

April 05, 2024/ Bailey Fullarton
Behind the Design: The Iconic LEGO Minifigure Smile

In this installment of Behind the Design, we take a look at the iconic LEGO minifigure smile to reveal its design secrets, learn how it has evolved, and see examples of how it has been utilized over the decades.

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April 05, 2024/ Bailey Fullarton/ Comment
Deep Dive
Behind the Design, Minifigs, Face, Smile, Kjeld Kirk Kristiansen, Kjeld
March 15, 2024

All Types, Part 3: Behind the Design of LEGO Typography

March 15, 2024/ Bailey Fullarton
All Types, Part 3: Behind the Design of LEGO Typography

We conclude our exploration of LEGO fonts, ending the series where it all began by discovering the typeface for the original LEGO logo. Come back with us to the 1930s on a typographic journey through toy history.

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March 15, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Fonts, Behind the Design, Typography, LEGO Logo, Automatic Binding Bricks
February 26, 2024

All Types, Part 2: Behind the Design of LEGO Typography

February 26, 2024/ Bailey Fullarton
All Types, Part 2: Behind the Design of LEGO Typography

What does a font say about a product? Today we continue our exploration of the fonts used by LEGO between the 1960s and 1990s.

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February 26, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Deep Dive, Fonts, Behind the Design, Futura, Helvetica, Typography
January 07, 2024

Behind the Design: Deconstructing the LEGO Octan Logo

January 07, 2024/ Bailey Fullarton
Behind the Design: Deconstructing the LEGO Octan Logo

Take a deep dive with us into the details of Octan’s logo—its design, history, and place in the LEGO universe—to find out what goes into making such an iconic brand last more than a lifetime.

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January 07, 2024/ Bailey Fullarton/ 8 Comments
Deep Dive
Octan, Design, history, Fonts, Lord Business, Behind the Design
November 15, 2023

All Types: Behind the Design of LEGO Typography

November 15, 2023/ Bailey Fullarton
All Types: Behind the Design of LEGO Typography

Ever pay attention to the LEGO logo? If so, font-astic! Today we explore all types of LEGO text, from boxes to signage and everything in between.

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November 15, 2023/ Bailey Fullarton/ Comment
Deep Dive
Fonts, Behind the Design, Typography, Chalet

Featured
An Enterprising AFOL: The LEGO Star Trek Set I Wanted as a Kid
An Enterprising AFOL: The LEGO Star Trek Set I Wanted as a Kid

What happens when a lifelong Trekkie, AFOL and professional toy designer finally gets an official LEGO Star Trek playset? Samuel Hatmaker explores the new Enterprise bridge and shows why playing Star Trek matters as much as displaying it.

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Coping and Catharsis: Autistic AFOLs In Their Own Words
Coping and Catharsis: Autistic AFOLs In Their Own Words

We spoke with several Autistic AFOLs who shared their experiences with LEGO regarding coping, community, collecting and catharsis. And we found that Autism can be both a challenge and a superpower when it comes to LEGO.

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Shock and Alt-Build: Leveling Up LEGO Pikachu
Shock and Alt-Build: Leveling Up LEGO Pikachu

What do you do when a LEGO Pokémon set doesn’t quite hit the mark? Take it apart and create an alternate build using only the pieces from the original set! But how do you level up a character as recognizable as Pikachu?

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Gotta Remix ’Em All: Building Beyond LEGO Pokémon Smart Play
Gotta Remix ’Em All: Building Beyond LEGO Pokémon Smart Play

What happens when a LEGO builder who knows almost nothing about Pokémon takes on the entire Smart Play wave? We explore the colorful and curvy sets and then remix them into crazy creations far beyond the Pokédex.

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Susan Williams: The Most Famous LEGO Employee That Never Existed
Susan Williams: The Most Famous LEGO Employee That Never Existed

Who was Susan Williams and why was her impact on people’s perception of LEGO so significant? Join BrickNerd as we piece together the illustrious career of this mysterious LEGO employee.

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Reflecting On 20 Years In The Online LEGO Community
Reflecting On 20 Years In The Online LEGO Community

Have you ever wondered what the LEGO community was like in the 2000s? Today's guest writer and veteran builder, Nannan Zhang, shares his thoughts on building and sharing MOCs online for the past 20 years.

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Space is the Place: Building LEGO’s Upscaled Blue Astronaut
Space is the Place: Building LEGO’s Upscaled Blue Astronaut

The blue Classic Space astronaut has come a long way from the 1980s. Richard Dryden explores LEGO’s new upscaled version and reflects on the Classic Space sets and memories that started his LEGO journey.

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Structural SHIPtember: Perfecting Polygons for Frame and Glory
Structural SHIPtember: Perfecting Polygons for Frame and Glory

Build smarter, sturdier LEGO spaceships this SHIPtember with engineering tips for strong frames and precise polygons. This guide explores the geometry and design principles behind rigid, swooshable SHIP frames that won't sag.

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