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April 24, 2025

A Close Look at LEGO’s New Visual Brand Identity

April 24, 2025/ Bailey Fullarton
A Close Look at LEGO’s New Visual Brand Identity

LEGO recently launched a new brand identity, but what does that mean and how will it impact the LEGO community? Join us as we take a close look at the visual aspects of LEGO’s new identity and learn how to “Typewell.”

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April 24, 2025/ Bailey Fullarton/ 8 Comments
Deep Dive
Behind the Design, Brand Identity, Marketing, Fonts, Typewell, Design
April 05, 2024

Behind the Design: The Iconic LEGO Minifigure Smile

April 05, 2024/ Bailey Fullarton
Behind the Design: The Iconic LEGO Minifigure Smile

In this installment of Behind the Design, we take a look at the iconic LEGO minifigure smile to reveal its design secrets, learn how it has evolved, and see examples of how it has been utilized over the decades.

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April 05, 2024/ Bailey Fullarton/ Comment
Deep Dive
Behind the Design, Minifigs, Face, Smile, Kjeld Kirk Kristiansen, Kjeld
March 15, 2024

All Types, Part 3: Behind the Design of LEGO Typography

March 15, 2024/ Bailey Fullarton
All Types, Part 3: Behind the Design of LEGO Typography

We conclude our exploration of LEGO fonts, ending the series where it all began by discovering the typeface for the original LEGO logo. Come back with us to the 1930s on a typographic journey through toy history.

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March 15, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Fonts, Behind the Design, Typography, LEGO Logo, Automatic Binding Bricks
February 26, 2024

All Types, Part 2: Behind the Design of LEGO Typography

February 26, 2024/ Bailey Fullarton
All Types, Part 2: Behind the Design of LEGO Typography

What does a font say about a product? Today we continue our exploration of the fonts used by LEGO between the 1960s and 1990s.

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February 26, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Deep Dive, Fonts, Behind the Design, Futura, Helvetica, Typography
January 07, 2024

Behind the Design: Deconstructing the LEGO Octan Logo

January 07, 2024/ Bailey Fullarton
Behind the Design: Deconstructing the LEGO Octan Logo

Take a deep dive with us into the details of Octan’s logo—its design, history, and place in the LEGO universe—to find out what goes into making such an iconic brand last more than a lifetime.

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January 07, 2024/ Bailey Fullarton/ 7 Comments
Deep Dive
Octan, Design, history, Fonts, Lord Business, Behind the Design
November 15, 2023

All Types: Behind the Design of LEGO Typography

November 15, 2023/ Bailey Fullarton
All Types: Behind the Design of LEGO Typography

Ever pay attention to the LEGO logo? If so, font-astic! Today we explore all types of LEGO text, from boxes to signage and everything in between.

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November 15, 2023/ Bailey Fullarton/ Comment
Deep Dive
Fonts, Behind the Design, Typography, Chalet

Featured
Instructions to Build a LEGO Puzzle
Instructions to Build a LEGO Puzzle
There Will Never Be Another LEGO Club TV
There Will Never Be Another LEGO Club TV
Ring Ring: A History of LEGO Telephone Games
Ring Ring: A History of LEGO Telephone Games
How to Use DUPLO In Your LEGO MOCs
How to Use DUPLO In Your LEGO MOCs
Dealer’s Choice: Round 2 Results of Bio-Cup 2025
Dealer’s Choice: Round 2 Results of Bio-Cup 2025
Billund International Airport: Connecting LEGO to the World
Billund International Airport: Connecting LEGO to the World
LEGO Fun Day: Bringing the Brick into School
LEGO Fun Day: Bringing the Brick into School
Castles and Color: Using Color In Fantasy and Castle Builds
Castles and Color: Using Color In Fantasy and Castle Builds

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