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April 24, 2025

A Close Look at LEGO’s New Visual Brand Identity

April 24, 2025/ Bailey Fullarton
A Close Look at LEGO’s New Visual Brand Identity

LEGO recently launched a new brand identity, but what does that mean and how will it impact the LEGO community? Join us as we take a close look at the visual aspects of LEGO’s new identity and learn how to “Typewell.”

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April 24, 2025/ Bailey Fullarton/ 8 Comments
Deep Dive
Behind the Design, Brand Identity, Marketing, Fonts, Typewell, Design
April 05, 2024

Behind the Design: The Iconic LEGO Minifigure Smile

April 05, 2024/ Bailey Fullarton
Behind the Design: The Iconic LEGO Minifigure Smile

In this installment of Behind the Design, we take a look at the iconic LEGO minifigure smile to reveal its design secrets, learn how it has evolved, and see examples of how it has been utilized over the decades.

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April 05, 2024/ Bailey Fullarton/ Comment
Deep Dive
Behind the Design, Minifigs, Face, Smile, Kjeld Kirk Kristiansen, Kjeld
March 15, 2024

All Types, Part 3: Behind the Design of LEGO Typography

March 15, 2024/ Bailey Fullarton
All Types, Part 3: Behind the Design of LEGO Typography

We conclude our exploration of LEGO fonts, ending the series where it all began by discovering the typeface for the original LEGO logo. Come back with us to the 1930s on a typographic journey through toy history.

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March 15, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Fonts, Behind the Design, Typography, LEGO Logo, Automatic Binding Bricks
February 26, 2024

All Types, Part 2: Behind the Design of LEGO Typography

February 26, 2024/ Bailey Fullarton
All Types, Part 2: Behind the Design of LEGO Typography

What does a font say about a product? Today we continue our exploration of the fonts used by LEGO between the 1960s and 1990s.

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February 26, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Deep Dive, Fonts, Behind the Design, Futura, Helvetica, Typography
January 07, 2024

Behind the Design: Deconstructing the LEGO Octan Logo

January 07, 2024/ Bailey Fullarton
Behind the Design: Deconstructing the LEGO Octan Logo

Take a deep dive with us into the details of Octan’s logo—its design, history, and place in the LEGO universe—to find out what goes into making such an iconic brand last more than a lifetime.

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January 07, 2024/ Bailey Fullarton/ 8 Comments
Deep Dive
Octan, Design, history, Fonts, Lord Business, Behind the Design
November 15, 2023

All Types: Behind the Design of LEGO Typography

November 15, 2023/ Bailey Fullarton
All Types: Behind the Design of LEGO Typography

Ever pay attention to the LEGO logo? If so, font-astic! Today we explore all types of LEGO text, from boxes to signage and everything in between.

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November 15, 2023/ Bailey Fullarton/ Comment
Deep Dive
Fonts, Behind the Design, Typography, Chalet

Featured
Room for Adventure: Designing the Sleepy Dragon Inn
Room for Adventure: Designing the Sleepy Dragon Inn

LEGO adventurers need somewhere to unwind between quests. We talk with Sleepy Dragon Inn designer Marin Graux about classic Castle, medieval hospitality, and how his design evolved for the BrickLink Designer Program.

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ABS Meets Asphalt: A Motorcycle's LEGO Makeover
ABS Meets Asphalt: A Motorcycle's LEGO Makeover

From sketches to superglue, see how this custom LEGO motorcycle earned its street cred. We chat with Jean-Yves about the design, prototyping, and even heat resistance of his LEGO customizations, taking them from prototype to the pavement.

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LEGO Contest Round-Up for October 2026
LEGO Contest Round-Up for October 2026

October has arrived with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With a new LEGO Speederbike Challenge, and a Halloween contest or two, there’s plenty of inspiration to be found!

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The Conversation Piece #18: Guiding the Eye
The Conversation Piece #18: Guiding the Eye

What makes your eye land on one part of a LEGO build before another? In this month’s Conversation Piece, we explore focal points, visual weight, and how builders can guide a viewer through a composition.

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LEGO Speeder Bikes (LSB): “Spindlejack” Challenge
LEGO Speeder Bikes (LSB): “Spindlejack” Challenge

LEGO Speeder Bikes are back with a new community building challenge inspired by Citizen Sleeper. Build an airbike, create its messenger, and see what you can squeeze into just three studs wide.

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Everything You Want to Know About LEGO Pirates
Everything You Want to Know About LEGO Pirates

Ahoy, me hearties! It be Talk Like A Pirate Day! Are you ready to set sail on an adventure through the history of classic LEGO Pirates? Where did it begin, what was it all about, and where has the theme showed up since? Join us on a treasure hunt through history!

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Have A Seat: Simple Ways to Build LEGO Chairs
Have A Seat: Simple Ways to Build LEGO Chairs

Take a seat as we explore clever LEGO chair techniques that will leave you sitting pretty. From boat studs to bucket handles, here are some simple ways to design your own stylish chairs.

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What is This!? Hard to Identify LEGO Parts
What is This!? Hard to Identify LEGO Parts

Identifying individual LEGO parts from bulk second-hand purchases can be challenging, so what are the most common elements that people want to know, “What is this!?”

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