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April 24, 2025

A Close Look at LEGO’s New Visual Brand Identity

April 24, 2025/ Bailey Fullarton
A Close Look at LEGO’s New Visual Brand Identity

LEGO recently launched a new brand identity, but what does that mean and how will it impact the LEGO community? Join us as we take a close look at the visual aspects of LEGO’s new identity and learn how to “Typewell.”

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April 24, 2025/ Bailey Fullarton/ 8 Comments
Deep Dive
Behind the Design, Brand Identity, Marketing, Fonts, Typewell, Design
April 05, 2024

Behind the Design: The Iconic LEGO Minifigure Smile

April 05, 2024/ Bailey Fullarton
Behind the Design: The Iconic LEGO Minifigure Smile

In this installment of Behind the Design, we take a look at the iconic LEGO minifigure smile to reveal its design secrets, learn how it has evolved, and see examples of how it has been utilized over the decades.

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April 05, 2024/ Bailey Fullarton/ Comment
Deep Dive
Behind the Design, Minifigs, Face, Smile, Kjeld Kirk Kristiansen, Kjeld
March 15, 2024

All Types, Part 3: Behind the Design of LEGO Typography

March 15, 2024/ Bailey Fullarton
All Types, Part 3: Behind the Design of LEGO Typography

We conclude our exploration of LEGO fonts, ending the series where it all began by discovering the typeface for the original LEGO logo. Come back with us to the 1930s on a typographic journey through toy history.

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March 15, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Fonts, Behind the Design, Typography, LEGO Logo, Automatic Binding Bricks
February 26, 2024

All Types, Part 2: Behind the Design of LEGO Typography

February 26, 2024/ Bailey Fullarton
All Types, Part 2: Behind the Design of LEGO Typography

What does a font say about a product? Today we continue our exploration of the fonts used by LEGO between the 1960s and 1990s.

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February 26, 2024/ Bailey Fullarton/ 5 Comments
Deep Dive, History
Deep Dive, Fonts, Behind the Design, Futura, Helvetica, Typography
January 07, 2024

Behind the Design: Deconstructing the LEGO Octan Logo

January 07, 2024/ Bailey Fullarton
Behind the Design: Deconstructing the LEGO Octan Logo

Take a deep dive with us into the details of Octan’s logo—its design, history, and place in the LEGO universe—to find out what goes into making such an iconic brand last more than a lifetime.

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January 07, 2024/ Bailey Fullarton/ 8 Comments
Deep Dive
Octan, Design, history, Fonts, Lord Business, Behind the Design
November 15, 2023

All Types: Behind the Design of LEGO Typography

November 15, 2023/ Bailey Fullarton
All Types: Behind the Design of LEGO Typography

Ever pay attention to the LEGO logo? If so, font-astic! Today we explore all types of LEGO text, from boxes to signage and everything in between.

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November 15, 2023/ Bailey Fullarton/ Comment
Deep Dive
Fonts, Behind the Design, Typography, Chalet

Featured
Mangled Minifigs & Cursed Connections: Spooky Edition
Mangled Minifigs & Cursed Connections: Spooky Edition

No bones about it, BrickNerd fans, we’ve got some interesting connections for you today. Will explores the old LEGO skeleton, digs up several curiosities, and resurrects Belville to tickle your funny bone!

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Instructions to Build a Witch and a Grave for Halloween
Instructions to Build a Witch and a Grave for Halloween

Welcome back to some spooky BrickNerd Quick Builds! We have two treats for you today. The theme for our LEGO instructions is Halloween with witches, spiders, crows and a grave!

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Empire Brick Con: Through the Looking-Glass… Museum
Empire Brick Con: Through the Looking-Glass… Museum

Did you know there is a LEGO convention held inside a world-renowned glass museum? Let’s step through the looking-glass together and learn what BrickNerd contributors Ted Andes and Daniel Zimmerman found at Empire Brick Con.

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The Galidor Horror Picture Show
The Galidor Horror Picture Show

Galidor. A retired theme with a cult following, nearly universally hated by all. Just look at it. What part of this makes you think “LEGO?” Today we’ll take a look at the horrors of Galidor.

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Happily Ever After? A Close Look at the LEGO Shrek Minifigures
Happily Ever After? A Close Look at the LEGO Shrek Minifigures

Shrek’s fairy-tale cast has arrived in LEGO minifigure form, but does everyone get a happily ever after? We take a close look at the movie references, a few puzzling design choices, and some useful parts for Castle builders.

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Pieces for Pennies: Where Cheap LEGO May Lurk
Pieces for Pennies: Where Cheap LEGO May Lurk

What are the best ways to score cheap LEGO? If you’re willing to go to some effort, hidden LEGO pops up all over the place. In today’s guest article, Molly Patton shares her stories and tips at finding low-priced LEGO.

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Sorting, Schmorting: Creativity and Chaos
Sorting, Schmorting: Creativity and Chaos

Are you one of those people that has a perpetually messy building table? If so, you are not alone. Ted Andes comes out in defense of creative clutter and pleads the case for there being a method-to-the-madness of a messy building table. Read on to find out why a little bit of disorganization can be a good thing.

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Smooth Sailing? Lessons From Building a Pirate Ship GBC
Smooth Sailing? Lessons From Building a Pirate Ship GBC

What happens when you turn a LEGO pirate ship into a Great Ball Contraption? Brian Hickey and his family find out, building a working module and learning a few hard lessons when it joins the GBC loop at BrickCon.

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