LEGO recently launched a new brand identity, but what does that mean and how will it impact the LEGO community? Join us as we take a close look at the visual aspects of LEGO’s new identity and learn how to “Typewell.”
Read MoreIn this installment of Behind the Design, we take a look at the iconic LEGO minifigure smile to reveal its design secrets, learn how it has evolved, and see examples of how it has been utilized over the decades.
Read MoreWe conclude our exploration of LEGO fonts, ending the series where it all began by discovering the typeface for the original LEGO logo. Come back with us to the 1930s on a typographic journey through toy history.
Read MoreWhat does a font say about a product? Today we continue our exploration of the fonts used by LEGO between the 1960s and 1990s.
Read MoreTake a deep dive with us into the details of Octan’s logo—its design, history, and place in the LEGO universe—to find out what goes into making such an iconic brand last more than a lifetime.
Read MoreEver pay attention to the LEGO logo? If so, font-astic! Today we explore all types of LEGO text, from boxes to signage and everything in between.
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