Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.

Read More

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

Read More

Highlighting Uniqueness: A Chat with Pierre E Fieschi on Design and Creativity

Highlighting Uniqueness: A Chat with Pierre E Fieschi on Design and Creativity

Sometimes LEGO builders can inspire other AFOLs in the community and throughout space! Today we chat with Pierre E Fieschi about creativity and designing spaceships from Homeworld to Star Wars—and how highlighting the uniqueness in a build can make it shine.

Read More

Making Trains Move: The History of LEGO Trains, Track, Motors and More

Making Trains Move: The History of LEGO Trains, Track, Motors and More

For better or worse, LEGO trains have changed significantly over time. Today we look at the history of powered LEGO trains to see what makes them move—from electrified track and motors to controllers and more.

Read More

Building Without Limits: A Deep Dive On Digital LEGO MOCs

Building Without Limits: A Deep Dive On Digital LEGO MOCs

What if your LEGO collection had no limits? Digital building allows for endless creativity, and [ S E A Z Y ] is taking it to the next level. Learn his tips, tricks, and philosophy behind virtual MOC design and custom part creation.

Read More