Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.

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Women Who Are Building A More Inclusive AFOL Community

Women Who Are Building A More Inclusive AFOL Community

The AFOL community is growing and women are leading the way—creating spaces, breaking barriers, and making sure everyone has a seat at the table. For International Women’s Day, let’s meet a few builders who are shaping a more inclusive LEGO world.

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Jan Beyer: The Changing Face of LEGO

Jan Beyer: The Changing Face of LEGO

After more than two decades at The LEGO Group, Jan Beyer has stepped into a new role outside the company—but not outside the community. In this final part of our interview, he reflects on the company’s evolution, the friendships he’s built, and what’s next for him in the AFOL community.

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Jan Beyer: Engaging With AFOLs at Skærbæk and Beyond

Jan Beyer: Engaging With AFOLs at Skærbæk and Beyond

Jan Beyer didn’t just connect AFOLs with The LEGO Group—he built opportunities for them to shine. In this second part of our interview, he looks back at his role in creating Skærbæk Fan Weekend, shaping LEGO House’s fan initiatives, and helping ensure that the AFOL community had a seat at the table.

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