Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.

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Behind the Brick Alliance: A Conversation About Diversity and Inclusion

Behind the Brick Alliance: A Conversation About Diversity and Inclusion

Last month, a group of dedicated LEGO fans created the Brick Alliance, an organization working to help make the AFOL community more diverse, inclusive, and welcoming. In this foundational interview, we’ll discover how the group got started, what they hope to achieve, and how they are approaching these important issues.

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