Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.
Read MoreIs LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreHow did the LEGO Ambassador Network get started? Francesco Spreafico goes back in time to find all the answers and discover the people behind the partnership between LEGO and the AFOL community.
Read MoreThe COVID-19 pandemic has drastically changed the lives of LEGO fans in the past year. We take a look at the various ways the AFOL Community has adapted to life in quarantine.
Read MoreWelcome back to some spooky BrickNerd Quick Builds! We have two treats for you today. The theme for our LEGO instructions is Halloween with witches, spiders, crows and a grave!
Did you know there is a LEGO convention held inside a world-renowned glass museum? Let’s step through the looking-glass together and learn what BrickNerd contributors Ted Andes and Daniel Zimmerman found at Empire Brick Con.
Galidor. A retired theme with a cult following, nearly universally hated by all. Just look at it. What part of this makes you think “LEGO?” Today we’ll take a look at the horrors of Galidor.
Shrek’s fairy-tale cast has arrived in LEGO minifigure form, but does everyone get a happily ever after? We take a close look at the movie references, a few puzzling design choices, and some useful parts for Castle builders.
What are the best ways to score cheap LEGO? If you’re willing to go to some effort, hidden LEGO pops up all over the place. In today’s guest article, Molly Patton shares her stories and tips at finding low-priced LEGO.
Are you one of those people that has a perpetually messy building table? If so, you are not alone. Ted Andes comes out in defense of creative clutter and pleads the case for there being a method-to-the-madness of a messy building table. Read on to find out why a little bit of disorganization can be a good thing.
What happens when you turn a LEGO pirate ship into a Great Ball Contraption? Brian Hickey and his family find out, building a working module and learning a few hard lessons when it joins the GBC loop at BrickCon.
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No bones about it, BrickNerd fans, we’ve got some interesting connections for you today. Will explores the old LEGO skeleton, digs up several curiosities, and resurrects Belville to tickle your funny bone!