Influencers and Authenticity: The Impact of LEGO as a Lifestyle
/Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.
Read More




LEGO meets tabletop combat in the Brassbound universe. We talk with creator Paul Antoine about designing microscale armies, turning builds into game pieces, and developing games with a growing community.