Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.
Read MoreIs LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreHow did the LEGO Ambassador Network get started? Francesco Spreafico goes back in time to find all the answers and discover the people behind the partnership between LEGO and the AFOL community.
Read MoreThe COVID-19 pandemic has drastically changed the lives of LEGO fans in the past year. We take a look at the various ways the AFOL Community has adapted to life in quarantine.
Read MoreTake a seat as we explore clever LEGO chair techniques that will leave you sitting pretty. From boat studs to bucket handles, here are some simple ways to design your own stylish chairs.
Identifying individual LEGO parts from bulk second-hand purchases can be challenging, so what are the most common elements that people want to know, “What is this!?”
The same bricks have sailed under many names in Alexander Zarkowski’s LEGO shipyard. We talk cruise ships, building at scale and how it feels to take apart a massive build after only a few weeks.
Which country has the cheapest LEGO? We’ve crunched the numbers across 22 countries spanning Europe, North America, and Australia and found a surprising result…
LEGO Castle has featured quite a few factions like the Wolfpack and Fright Knights. But what would kids name them after only seeing their shields? Make way for the Mean Rocktopusses!
Brian Hickey is back with another installment of LEGO According To Kids. This time he asks his to young children about their thoughts on LEGO color names. Read on to find the interesting and comical results!
AFOLs have a language all their own, giving LEGO parts a variety of interesting nicknames and acronyms. But what do kids think of these part names? Well, we asked and they did not hold back…
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Ahoy, me hearties! It be Talk Like A Pirate Day! Are you ready to set sail on an adventure through the history of classic LEGO Pirates? Where did it begin, what was it all about, and where has the theme showed up since? Join us on a treasure hunt through history!