Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.
Read MoreIs LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreHow did the LEGO Ambassador Network get started? Francesco Spreafico goes back in time to find all the answers and discover the people behind the partnership between LEGO and the AFOL community.
Read MoreThe COVID-19 pandemic has drastically changed the lives of LEGO fans in the past year. We take a look at the various ways the AFOL Community has adapted to life in quarantine.
Read MoreToday we are joined by Katie Walker who shares the concept of a “Flash MOC” and the evolution of one of her stunning backlit LEGO cheese slope mosaics.
Today we are joined by Katie Walker who shares the steps of creating a LEGO cheese slope mosaic that almost looks like a stained glass window.
What is a LEGO cheese slope and how can you tessellate them to make patterns that dazzle and amaze? This tutorial will teach you everything you need to know about cheese slope mosaics.
Can LEGO Botanical sets be used as “tree battle packs”? Yes! Here’s how to transform 10373 Mini Bonsai Trees into minifig-scale trees for all your MOC needs.
August is here with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With Frogust, Paradisa, and even some stop-motion in the mix, there’s plenty of inspiration to start building!
Sometimes the best LEGO projects solve problems nobody actually has. Follow the design of the Kong-o-Matic 2000, a motorized machine that plays LEGO Donkey Kong so you don’t have to!
Now you can build your own iconic upscaled LEGO tree! Instructions are available right here on BrickNerd and in BrickJournal’s most recent issue.
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LEGO took a different approach to San Diego Comic-Con this year, transforming its booth into a travel-themed gateway to Star Wars, Pokémon, Ninjago and more. We explore the sights, reveals, and thinking behind LEGO’s Smart Play-centric Comic-Con 2026 experience.