Influencers and Authenticity: The Impact of LEGO as a Lifestyle
/Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.
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What happens when a lifelong Trekkie, AFOL and professional toy designer finally gets an official LEGO Star Trek playset? Samuel Hatmaker explores the new Enterprise bridge and shows why playing Star Trek matters as much as displaying it.