Influencers and Authenticity: The Impact of LEGO as a Lifestyle
/Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.
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Today we are joined by Katie Walker who shares the concept of a “Flash MOC” and the evolution of one of her stunning backlit LEGO cheese slope mosaics.