Nerdy About The Bricks
Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreAfter more than two decades at The LEGO Group, Jan Beyer has stepped into a new role outside the company—but not outside the community. In this final part of our interview, he reflects on the company’s evolution, the friendships he’s built, and what’s next for him in the AFOL community.
Read MoreJan Beyer didn’t just connect AFOLs with The LEGO Group—he built opportunities for them to shine. In this second part of our interview, he looks back at his role in creating Skærbæk Fan Weekend, shaping LEGO House’s fan initiatives, and helping ensure that the AFOL community had a seat at the table.
Read MoreJan Beyer never planned on working for LEGO—but a chance encounter with a UCS X-Wing changed the course of his life. In this first part of our interview, he shares how his AFOL journey began and how it led to 21 years inside The LEGO Group.
Read MoreWith the arrival of LEGO Fortnite, what does the game mean to AFOLs and the LEGO community? Join guest contributor BrickinNick as he explores the launch of the game to see if it can break LEGO’s digital curse.
Read MoreDid you know in 1987 LEGO bought their own small locomotive? It was a Köf II, and today we’re bringing you a bit of history and all the brick-built MOCs of this little LEGO loco that could.
Read MoreWelcome to Part 1 of a year-by-year financial history of The LEGO Group. We look back on 2000 and 2001—the rocky “Ides of March” which chronicle the period leading up to LEGO’s looming financial troubles.
Read MoreIn the third and last part of our interview with Tormod Askildsen, we chat about the later years of his advocacy of the Adult Fan of LEGO (AFOL) community—and why he feels that his wish to welcome adults in LEGO’s primary target group has finally come true.
Read MoreIn the second part of our interview with Tormod Askildsen, we hear about the beginnings of his mission to get The LEGO Group to pay attention to its ever-growing adult fan base—from the change in the color grey to finding a key ally in Germany.
Read MoreHow did LEGO first discover and engage with the AFOL community? Are Heiseldal sits down with Tormod Askildsen to talk about Mindstorms, minifigures on Mars and more.
Read MorePrices for current LEGO sets are going up soon, but are the increases happening because of inflation or corporate greed? In this economic analysis, we examine what motivated LEGO to increase prices, if they are justified, what the new prices could be, and what impact they will have on the AFOL community.
Read MoreHappy International LEGO Day from BrickNerd! This year we are celebrating LEGO’s 90th anniversary… but some of the numbers don’t add up. Discover why we are (somewhat arbitrarily) celebrating 90 years of our favorite toy company.
Read MoreBricks LA 2022 looked a little different than past years, but it was still the gathering that the AFOL community needed. Here are our takeaways from southern California’s premier LEGO event.
Read MoreBrickNerd is your source for all things LEGO and the LEGO fan community
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