Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.
Read MoreIs LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreSeptember has arrived with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With SHIPtember, the Brick Train Awards, and the return of the BrickLink Designer Program, there’s plenty of inspiration to start building!
Why is this small, shiny LEGO chrome cup so expensive? And why is it so beloved (and hoarded) by builders of GBC modules? Today, we explore the legend of the chrome cup.
LEGO waterfalls are magical because they are both a memorizing moment frozen in time and also incredibly varied in how to build them. Here are some LEGO waterfall techniques from around the AFOL community, but be warned, you might get wet!
Ever wonder what goes into the design of LEGO set packaging? BrickNerd has you covered as we dive into the rules, standards and design sensibilities that go into creating an appealing product for store shelves.
What happens when a lifelong Trekkie, AFOL and professional toy designer finally gets an official LEGO Star Trek playset? Samuel Hatmaker explores the new Enterprise bridge and shows why playing Star Trek matters as much as displaying it.
We spoke with several Autistic AFOLs who shared their experiences with LEGO regarding coping, community, collecting and catharsis. And we found that Autism can be both a challenge and a superpower when it comes to LEGO.
What do you do when a LEGO Pokémon set doesn’t quite hit the mark? Take it apart and create an alternate build using only the pieces from the original set! But how do you level up a character as recognizable as Pikachu?
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Change was in the air for Bio-Cup 2026 Round 2 as builders tackled the theme of Metamorphosis. From fatherhood and molting to decay and rebirth, these are some of the transformations that caught our eye as the competition moves toward its final rounds.