Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreFrom smooth walk cycles to cinematic lighting, LEGO animator Josh Whitehouse reveals the techniques he uses to bring his brickfilms to life. Whether you're new to stop-motion or looking to sharpen your skills, these 12 tips will take your animations to the next level.
Read MoreOne of the most fun aspects of LEGO is that it is an inherent tool for play, but what sets are the best to use for storytelling? Today we explore Eldorado Fortress to see the pros and cons of storytelling in the set.
Read MoreJoin us for a haunted Halloween story about a hidden danger as we pass the narrative from contributor to contributor who wrote the next chapter and built a scene out of LEGO inspired from it.
Read MoreWe continue our conversation with builder Louis of Nutwood about LEGO and writing—and learn his tips on creating a compelling scene that tells a story both in words and bricks.
Read MoreWhat do Christmas ornaments and bedtime stories have to do with LEGO RPGing? We chat with Louis of Nutwood, an up-and-coming LEGO builder and storyteller from Brazil, who has a few stories to tell both about his LEGO building and storytelling.
Read MoreHow do you build a post-apocalyptic world in LEGO? And how do you convey clear, meaningful stories within the deliberate destruction?
Read MoreStorytelling is a critical part of any build, especially a scene or diorama. And when it's done as well as it is in this brilliant scene from theduggo, it's a pleasure to behold. This jewel heist being pulled off by the classic forestmen it broken down into three scenes, all connected. First is the infiltration of the castle, next is the stealthy approach, and last is the snatch, all perfectly done. This was built for Classical Bricks' Lego Castle Building Techniques Contest.
When a legendary archaeologist minifigure meets the spin cycle, adventure calls! Follow along as we reclaim the lost fedora of Indiana Jones and uncover how to repair a LEGO keychain.
LEGO adventurers need somewhere to unwind between quests. We talk with Sleepy Dragon Inn designer Marin Graux about classic Castle, medieval hospitality, and how his design evolved for the BrickLink Designer Program.
From sketches to superglue, see how this custom LEGO motorcycle earned its street cred. We chat with Jean-Yves about the design, prototyping, and even heat resistance of his LEGO customizations, taking them from prototype to the pavement.
October has arrived with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With a new LEGO Speederbike Challenge, and a Halloween contest or two, there’s plenty of inspiration to be found!
What makes your eye land on one part of a LEGO build before another? In this month’s Conversation Piece, we explore focal points, visual weight, and how builders can guide a viewer through a composition.
LEGO Speeder Bikes are back with a new community building challenge inspired by Citizen Sleeper. Build an airbike, create its messenger, and see what you can squeeze into just three studs wide.
Ahoy, me hearties! It be Talk Like A Pirate Day! Are you ready to set sail on an adventure through the history of classic LEGO Pirates? Where did it begin, what was it all about, and where has the theme showed up since? Join us on a treasure hunt through history!
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LEGO meets tabletop combat in the Brassbound universe. We talk with creator Paul Antoine about designing microscale armies, turning builds into game pieces, and developing games with a growing community.