Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreFrom smooth walk cycles to cinematic lighting, LEGO animator Josh Whitehouse reveals the techniques he uses to bring his brickfilms to life. Whether you're new to stop-motion or looking to sharpen your skills, these 12 tips will take your animations to the next level.
Read MoreOne of the most fun aspects of LEGO is that it is an inherent tool for play, but what sets are the best to use for storytelling? Today we explore Eldorado Fortress to see the pros and cons of storytelling in the set.
Read MoreJoin us for a haunted Halloween story about a hidden danger as we pass the narrative from contributor to contributor who wrote the next chapter and built a scene out of LEGO inspired from it.
Read MoreWe continue our conversation with builder Louis of Nutwood about LEGO and writing—and learn his tips on creating a compelling scene that tells a story both in words and bricks.
Read MoreWhat do Christmas ornaments and bedtime stories have to do with LEGO RPGing? We chat with Louis of Nutwood, an up-and-coming LEGO builder and storyteller from Brazil, who has a few stories to tell both about his LEGO building and storytelling.
Read MoreHow do you build a post-apocalyptic world in LEGO? And how do you convey clear, meaningful stories within the deliberate destruction?
Read MoreStorytelling is a critical part of any build, especially a scene or diorama. And when it's done as well as it is in this brilliant scene from theduggo, it's a pleasure to behold. This jewel heist being pulled off by the classic forestmen it broken down into three scenes, all connected. First is the infiltration of the castle, next is the stealthy approach, and last is the snatch, all perfectly done. This was built for Classical Bricks' Lego Castle Building Techniques Contest.
What happens when a lifelong Trekkie, AFOL and professional toy designer finally gets an official LEGO Star Trek playset? Samuel Hatmaker explores the new Enterprise bridge and shows why playing Star Trek matters as much as displaying it.
We spoke with several Autistic AFOLs who shared their experiences with LEGO regarding coping, community, collecting and catharsis. And we found that Autism can be both a challenge and a superpower when it comes to LEGO.
What do you do when a LEGO Pokémon set doesn’t quite hit the mark? Take it apart and create an alternate build using only the pieces from the original set! But how do you level up a character as recognizable as Pikachu?
What happens when a LEGO builder who knows almost nothing about Pokémon takes on the entire Smart Play wave? We explore the colorful and curvy sets and then remix them into crazy creations far beyond the Pokédex.
Who was Susan Williams and why was her impact on people’s perception of LEGO so significant? Join BrickNerd as we piece together the illustrious career of this mysterious LEGO employee.
Have you ever wondered what the LEGO community was like in the 2000s? Today's guest writer and veteran builder, Nannan Zhang, shares his thoughts on building and sharing MOCs online for the past 20 years.
The blue Classic Space astronaut has come a long way from the 1980s. Richard Dryden explores LEGO’s new upscaled version and reflects on the Classic Space sets and memories that started his LEGO journey.
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