Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreHow far would you go to rescue a lonely LEGO monkey? At Skaerbaek Fan Weekend, two groups of travelers sparked a plush-filled adventure of rescue and reunion.
Read MoreJuly brought many articles, deep dives, and videos from across the LEGO community. These are the best LEGO features of the month!
Read MoreJune brought many articles, deep dives, and videos from across the LEGO community. These are the best LEGO features of the month!
Read MoreEven though it is a short month, February was full of interesting articles, thought-provoking deep dives, and eye-catching videos all about LEGO. These are the best features of the month from around the LEGO community.
Read MoreJanuary brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.
Read MoreBrickNerd celebrated Nerdvember this month in spectacular nerdy fashion, but the LEGO community also published many interesting articles and eye-catching videos during November. These are the best LEGO features of the month from around the fan community.
Read MoreSeptember brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.
Read MoreFebruary 2023 proved to be a month full of deep dives, fascinating features and riveting videos from the broader LEGO community. These are the best LEGO features from around the fan community that are worth your time!
Read MoreJanuary 2023 proved to be a month full of deep dives, fascinating features and riveting videos from the broader LEGO community. These are the best LEGO features from around the fan community that are worth your time!
Read MoreAugust is here with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With Frogust, Paradisa, and even some stop-motion in the mix, there’s plenty of inspiration to start building!
Sometimes the best LEGO projects solve problems nobody actually has. Follow the design of the Kong-o-Matic 2000, a motorized machine that plays LEGO Donkey Kong so you don’t have to!
From color palettes to clever part choices, building LEGO Pokémon at minifig scale takes skill and a sharp eye for detail. We chat with Radioactive Cheese about how he brings his Pokédex to life.
Bio-Cup 2026 is underway, and Round 1 challenged builders to bring Magic & Mysticism to life. From enchanted castles to eerie mechanical creatures, these are some of the builds that stood out to us. With a new format and Round 2 now open, there’s still time to join the competition!
Did you know that there are photos of entire LEGO themes that never were released as products? Join us as we take a deep dive into these lost themes from space to European architecture and beyond!
How do you connect a tiny Danish town to the rest of the world? If you're The LEGO Group, you build an airport. Discover how the humble Billund airstrip took off, becoming an international gateway for LEGO fans everywhere.
Many people recognize La Catrina, but far fewer know her story. LEGO builder Dulce Gomez shares the history behind one of Mexico’s most enduring cultural symbols and why it means so much to her.
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Can LEGO Botanical sets be used as “tree battle packs”? Yes! Here’s how to transform 10373 Mini Bonsai Trees into minifig-scale trees for all your MOC needs.