Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreHow far would you go to rescue a lonely LEGO monkey? At Skaerbaek Fan Weekend, two groups of travelers sparked a plush-filled adventure of rescue and reunion.
Read MoreJuly brought many articles, deep dives, and videos from across the LEGO community. These are the best LEGO features of the month!
Read MoreJune brought many articles, deep dives, and videos from across the LEGO community. These are the best LEGO features of the month!
Read MoreEven though it is a short month, February was full of interesting articles, thought-provoking deep dives, and eye-catching videos all about LEGO. These are the best features of the month from around the LEGO community.
Read MoreJanuary brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.
Read MoreBrickNerd celebrated Nerdvember this month in spectacular nerdy fashion, but the LEGO community also published many interesting articles and eye-catching videos during November. These are the best LEGO features of the month from around the fan community.
Read MoreSeptember brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.
Read MoreFebruary 2023 proved to be a month full of deep dives, fascinating features and riveting videos from the broader LEGO community. These are the best LEGO features from around the fan community that are worth your time!
Read MoreJanuary 2023 proved to be a month full of deep dives, fascinating features and riveting videos from the broader LEGO community. These are the best LEGO features from around the fan community that are worth your time!
Read MoreWe spoke with several Autistic AFOLs who shared their experiences with LEGO regarding coping, community, collecting and catharsis. And we found that Autism can be both a challenge and a superpower when it comes to LEGO.
What do you do when a LEGO Pokémon set doesn’t quite hit the mark? Take it apart and create an alternate build using only the pieces from the original set! But how do you level up a character as recognizable as Pikachu?
What happens when a LEGO builder who knows almost nothing about Pokémon takes on the entire Smart Play wave? We explore the colorful and curvy sets and then remix them into crazy creations far beyond the Pokédex.
Who was Susan Williams and why was her impact on people’s perception of LEGO so significant? Join BrickNerd as we piece together the illustrious career of this mysterious LEGO employee.
Have you ever wondered what the LEGO community was like in the 2000s? Today's guest writer and veteran builder, Nannan Zhang, shares his thoughts on building and sharing MOCs online for the past 20 years.
The blue Classic Space astronaut has come a long way from the 1980s. Richard Dryden explores LEGO’s new upscaled version and reflects on the Classic Space sets and memories that started his LEGO journey.
Build smarter, sturdier LEGO spaceships this SHIPtember with engineering tips for strong frames and precise polygons. This guide explores the geometry and design principles behind rigid, swooshable SHIP frames that won't sag.
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What happens when a lifelong Trekkie, AFOL and professional toy designer finally gets an official LEGO Star Trek playset? Samuel Hatmaker explores the new Enterprise bridge and shows why playing Star Trek matters as much as displaying it.