The Times They Are a-Changing: Is LEGO a Lifestyle Brand?
/Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
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No bones about it, BrickNerd fans, we’ve got some interesting connections for you today. Will explores the old LEGO skeleton, digs up several curiosities, and resurrects Belville to tickle your funny bone!