Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read MoreHow far would you go to rescue a lonely LEGO monkey? At Skaerbaek Fan Weekend, two groups of travelers sparked a plush-filled adventure of rescue and reunion.
Read MoreJuly brought many articles, deep dives, and videos from across the LEGO community. These are the best LEGO features of the month!
Read MoreJune brought many articles, deep dives, and videos from across the LEGO community. These are the best LEGO features of the month!
Read MoreEven though it is a short month, February was full of interesting articles, thought-provoking deep dives, and eye-catching videos all about LEGO. These are the best features of the month from around the LEGO community.
Read MoreJanuary brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.
Read MoreBrickNerd celebrated Nerdvember this month in spectacular nerdy fashion, but the LEGO community also published many interesting articles and eye-catching videos during November. These are the best LEGO features of the month from around the fan community.
Read MoreSeptember brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.
Read MoreFebruary 2023 proved to be a month full of deep dives, fascinating features and riveting videos from the broader LEGO community. These are the best LEGO features from around the fan community that are worth your time!
Read MoreJanuary 2023 proved to be a month full of deep dives, fascinating features and riveting videos from the broader LEGO community. These are the best LEGO features from around the fan community that are worth your time!
Read MoreTake a seat as we explore clever LEGO chair techniques that will leave you sitting pretty. From boat studs to bucket handles, here are some simple ways to design your own stylish chairs.
Identifying individual LEGO parts from bulk second-hand purchases can be challenging, so what are the most common elements that people want to know, “What is this!?”
The same bricks have sailed under many names in Alexander Zarkowski’s LEGO shipyard. We talk cruise ships, building at scale and how it feels to take apart a massive build after only a few weeks.
Which country has the cheapest LEGO? We’ve crunched the numbers across 22 countries spanning Europe, North America, and Australia and found a surprising result…
LEGO Castle has featured quite a few factions like the Wolfpack and Fright Knights. But what would kids name them after only seeing their shields? Make way for the Mean Rocktopusses!
Brian Hickey is back with another installment of LEGO According To Kids. This time he asks his to young children about their thoughts on LEGO color names. Read on to find the interesting and comical results!
AFOLs have a language all their own, giving LEGO parts a variety of interesting nicknames and acronyms. But what do kids think of these part names? Well, we asked and they did not hold back…
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Ahoy, me hearties! It be Talk Like A Pirate Day! Are you ready to set sail on an adventure through the history of classic LEGO Pirates? Where did it begin, what was it all about, and where has the theme showed up since? Join us on a treasure hunt through history!