The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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LEGO Community Headlines and Highlights for February 2024

LEGO Community Headlines and Highlights for February 2024

Even though it is a short month, February was full of interesting articles, thought-provoking deep dives, and eye-catching videos all about LEGO. These are the best features of the month from around the LEGO community.

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LEGO Community Headlines and Highlights for January 2024

LEGO Community Headlines and Highlights for January 2024

January brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.

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LEGO Community Headlines and Highlights for November 2023

LEGO Community Headlines and Highlights for November 2023

BrickNerd celebrated Nerdvember this month in spectacular nerdy fashion, but the LEGO community also published many interesting articles and eye-catching videos during November. These are the best LEGO features of the month from around the fan community.

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