The Times They Are a-Changing: Is LEGO a Lifestyle Brand?
/Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.
Read More










LEGO adventurers need somewhere to unwind between quests. We talk with Sleepy Dragon Inn designer Marin Graux about classic Castle, medieval hospitality, and how his design evolved for the BrickLink Designer Program.