The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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Expanding and Reimagining the French Café

Expanding and Reimagining the French Café

The new LEGO French Café gives builders just a taste of the beauty of French architecture, but what if there was more? Guest contributor Brickproject has done just that in reimagining and expanding the set, with instructions included.

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