Promotional Exclusives: LEGO’s IP Partnerships Continued
/LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
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Old LEGO magic still has its charms. We revisit Borgin and Burkes and Dumbledore’s office to compare how their buildings, curious objects, and magical creatures have changed across generations of Harry Potter sets.