LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
Read MoreHey kids! You want to start your day off right, right? You can't just run off to the factory or place of labor without getting properly fueled up. Those jobs are important, and too difficult or dangerous for humans so they're relying on YOU! Start your day with a balanced breakfast of Keko Pops! All the energy you need to be productive and dependable, and a free torque wrench in every box!
Ever wonder what goes into the design of LEGO set packaging? BrickNerd has you covered as we dive into the rules, standards and design sensibilities that go into creating an appealing product for store shelves.
What happens when a lifelong Trekkie, AFOL and professional toy designer finally gets an official LEGO Star Trek playset? Samuel Hatmaker explores the new Enterprise bridge and shows why playing Star Trek matters as much as displaying it.
We spoke with several Autistic AFOLs who shared their experiences with LEGO regarding coping, community, collecting and catharsis. And we found that Autism can be both a challenge and a superpower when it comes to LEGO.
What do you do when a LEGO Pokémon set doesn’t quite hit the mark? Take it apart and create an alternate build using only the pieces from the original set! But how do you level up a character as recognizable as Pikachu?
What happens when a LEGO builder who knows almost nothing about Pokémon takes on the entire Smart Play wave? We explore the colorful and curvy sets and then remix them into crazy creations far beyond the Pokédex.
Who was Susan Williams and why was her impact on people’s perception of LEGO so significant? Join BrickNerd as we piece together the illustrious career of this mysterious LEGO employee.
Have you ever wondered what the LEGO community was like in the 2000s? Today's guest writer and veteran builder, Nannan Zhang, shares his thoughts on building and sharing MOCs online for the past 20 years.
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September has arrived with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With SHIPtember, the Brick Train Awards, and the return of the BrickLink Designer Program, there’s plenty of inspiration to start building!