LEGO minifigures have been around for half a century, so we’ve visualized how their head color and skin tone have changed over time in several different ways.
Read MoreLEGO sets based on a famous intellectual property like Star Wars or Marvel always seem to cost more. Today we’ll use weight comparisons to estimate the true markup “IP tax” that we pay for licensed sets.
Read MoreLEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
Read MoreToday, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!
Read MoreToday on BrickNerd, Griffin Rose takes a deep dive into some of the smallest and “flash in the pan” series that have been brought to life by LEGO.
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