The Beginning of LEGO’s IP Partnerships
/Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!
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LEGO One Piece may be a licensed theme, but its latest wave feels surprisingly familiar. From pirate ships and towering castles to compact town scenes, we explore how the sets channel some of LEGO’s classic themes.