Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!
Read MoreRecognize this guy? It’s Mac, McDonald’s mascot from the 80’s and the breakout role of everyone’s favorite unknown actor, Doug Jones. Doug and I have had multiple intersections in our careers, having both worked on many projects including Hocus Pocus, Good vs Evil and Pan’s Labyrinth. These days you can see him as Saru on Star Trek Discovery, he’s a terrific actor and a genuinely awesome guy. Builder bruceywan must have been craving cheeseburgers this week, and totally nailed this build.
Tyler's E-MOTE seems to have really struck a chord, knock-offs & homages are starting to appear all over the place. This one by Sean & Steph Mayo is inspired by both E-MOTE and everyone's favorite restaurant to hate, McDonalds. Ba ba ba ba ba, I'm lovin' it.
September has arrived with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With SHIPtember, the Brick Train Awards, and the return of the BrickLink Designer Program, there’s plenty of inspiration to start building!
Why is this small, shiny LEGO chrome cup so expensive? And why is it so beloved (and hoarded) by builders of GBC modules? Today, we explore the legend of the chrome cup.
LEGO waterfalls are magical because they are both a memorizing moment frozen in time and also incredibly varied in how to build them. Here are some LEGO waterfall techniques from around the AFOL community, but be warned, you might get wet!
Ever wonder what goes into the design of LEGO set packaging? BrickNerd has you covered as we dive into the rules, standards and design sensibilities that go into creating an appealing product for store shelves.
What happens when a lifelong Trekkie, AFOL and professional toy designer finally gets an official LEGO Star Trek playset? Samuel Hatmaker explores the new Enterprise bridge and shows why playing Star Trek matters as much as displaying it.
We spoke with several Autistic AFOLs who shared their experiences with LEGO regarding coping, community, collecting and catharsis. And we found that Autism can be both a challenge and a superpower when it comes to LEGO.
What do you do when a LEGO Pokémon set doesn’t quite hit the mark? Take it apart and create an alternate build using only the pieces from the original set! But how do you level up a character as recognizable as Pikachu?
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Change was in the air for Bio-Cup 2026 Round 2 as builders tackled the theme of Metamorphosis. From fatherhood and molting to decay and rebirth, these are some of the transformations that caught our eye as the competition moves toward its final rounds.