LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
Read MoreToday, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!
Read MoreIt is time to take to the skies to see all the LEGO floating islands that populate our imaginations. Check out these gravity-defying rocks and learn why they might be one of the best ever collab ideas.
Old LEGO magic still has its charms. We revisit Borgin and Burkes and Dumbledore’s office to compare how their buildings, curious objects, and magical creatures have changed across generations of Harry Potter sets.
Want to customize a minifig without fancy printers or toxic fumes? Learn how to use the dark art of reductive design to literally erase the line between official and custom LEGO parts.
LEGO meets tabletop combat in the Brassbound universe. We talk with creator Paul Antoine about designing microscale armies, turning builds into game pieces, and developing games with a growing community.
When a legendary archaeologist minifigure meets the spin cycle, adventure calls! Follow along as we reclaim the lost fedora of Indiana Jones and uncover how to repair a LEGO keychain.
LEGO adventurers need somewhere to unwind between quests. We talk with Sleepy Dragon Inn designer Marin Graux about classic Castle, medieval hospitality, and how his design evolved for the BrickLink Designer Program.
From sketches to superglue, see how this custom LEGO motorcycle earned its street cred. We chat with Jean-Yves about the design, prototyping, and even heat resistance of his LEGO customizations, taking them from prototype to the pavement.
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Monet painted his garden many times, exploring changes in color and time of day. Meredith Najewicz follows his lead, rebuilding the LEGO Art Water Lilies set with a darker palette and some creative part substitutions to cast the lilies in a different light.