LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
Read MoreToday, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!
Read MoreFrom sketches to superglue, see how this custom LEGO motorcycle earned its street cred. We chat with Jean-Yves about the design, prototyping, and even heat resistance of his LEGO customizations, taking them from prototype to the pavement.
October has arrived with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With a new LEGO Speederbike Challenge, and a Halloween contest or two, there’s plenty of inspiration to be found!
What makes your eye land on one part of a LEGO build before another? In this month’s Conversation Piece, we explore focal points, visual weight, and how builders can guide a viewer through a composition.
LEGO Speeder Bikes are back with a new community building challenge inspired by Citizen Sleeper. Build an airbike, create its messenger, and see what you can squeeze into just three studs wide.
Ahoy, me hearties! It be Talk Like A Pirate Day! Are you ready to set sail on an adventure through the history of classic LEGO Pirates? Where did it begin, what was it all about, and where has the theme showed up since? Join us on a treasure hunt through history!
Take a seat as we explore clever LEGO chair techniques that will leave you sitting pretty. From boat studs to bucket handles, here are some simple ways to design your own stylish chairs.
Identifying individual LEGO parts from bulk second-hand purchases can be challenging, so what are the most common elements that people want to know, “What is this!?”
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LEGO adventurers need somewhere to unwind between quests. We talk with Sleepy Dragon Inn designer Marin Graux about classic Castle, medieval hospitality, and how his design evolved for the BrickLink Designer Program.