Promotional Exclusives: LEGO’s IP Partnerships Continued
/LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
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How do you show off a LEGO build once it’s finished? In this month’s Conversation Piece, the Builder Improvement Initiative explores how different backdrops, from a sheet of white cardstock to a digitally created scene, can change the way people see your MOC.