Promotional Exclusives: LEGO’s IP Partnerships Continued
/LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
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Change was in the air for Bio-Cup 2026 Round 2 as builders tackled the theme of Metamorphosis. From fatherhood and molting to decay and rebirth, these are some of the transformations that caught our eye as the competition moves toward its final rounds.