Promotional Exclusives: LEGO’s IP Partnerships Continued
/LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
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What happens when you turn a LEGO pirate ship into a Great Ball Contraption? Brian Hickey and his family find out, building a working module and learning a few hard lessons when it joins the GBC loop at BrickCon.