The Beginning of LEGO’s IP Partnerships
/Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!
Read More

October has arrived with a fresh selection of LEGO contests and challenges. Don’t miss your chance to build a MOC and maybe even win some awesome LEGO prizes. With a new LEGO Speederbike Challenge, and a Halloween contest or two, there’s plenty of inspiration to be found!