The LEGO IP Tax: How Much Extra Do Licensed Sets Cost?
/LEGO sets based on a famous intellectual property like Star Wars or Marvel always seem to cost more. Today we’ll use weight comparisons to estimate the true markup “IP tax” that we pay for licensed sets.
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LEGO took a different approach to San Diego Comic-Con this year, transforming its booth into a travel-themed gateway to Star Wars, Pokémon, Ninjago and more. We explore the sights, reveals, and thinking behind LEGO’s Smart Play-centric Comic-Con 2026 experience.