Investing In LEGO: Gold Rush or Fool’s Gold?
/Is LEGO really a better investment than gold? Join us as we explore whether investing in LEGO is a profitable strategy or if it is just something that AFOLs say to themselves to ease their conscience when buying a new set.
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LEGO took a different approach to San Diego Comic-Con this year, transforming its booth into a travel-themed gateway to Star Wars, Pokémon, Ninjago and more. We explore the sights, reveals, and thinking behind LEGO’s Smart Play-centric Comic-Con 2026 experience.