He Wields A Mighty Hammer
/It's not easy being a LEGO Community Manager. There's all the phone calls, travel and email. There's the continual complaining from the whiny AFOL community. And if one more person asks about monorail track, someone's gonna get hurt. Well builder Si-MOCs understands this anguish, and gave Kevin Hinkle a mighty hammer to wield, and wield it he did.



LEGO took a different approach to San Diego Comic-Con this year, transforming its booth into a travel-themed gateway to Star Wars, Pokémon, Ninjago and more. We explore the sights, reveals, and thinking behind LEGO’s Smart Play-centric Comic-Con 2026 experience.