LEGO Life

The cat's out of the bag. The "super secret" project we've been working on at BrickNerd Studios is finally in the wild and we can share. You may have seen some behind the scenes teases through the months, but we've kept what we were working on under wraps. Credit for the structure goes to the LEGO enfield model shop. The animation was done by James Morr and turned out spectacular. I did the cinematography, editing and compositing, as well as built all the equipment. Check out the finished spot.

LEGO Life is a safe, social app for kids that's full of stuff parents can feel good about. It's available on the iOS, Android and Amazon app stores. http://LEGO.com/LIFE

This project required multiple custom built motion control rigs, which kept me busy for weeks. I scratch built an Arduino based motion control unit, a follow focus, giant turntable and dolly track system. The camera rig is a Ditogear slider mounted vertically, with a custom built counterweight system and a Stage-R pan/tilt head. Here's a behind the scenes peek at just a fraction of the work that went into this project.

You can find the final spot here https://youtu.be/2TQc6sWUNvY We worked months on this project, it was very difficult, but we're really happy with the results. It required custom building multiple pieces of motion control equipment and countless hours of work. But as you can see, it was all very worth it.