LEGO Is Changing from Raised to Recessed Logos on Its Studs
/LEGO is phasing out its raised stud logo in favor of a groovier, recessed design. We explore what this subtle shift means for sustainability, builders, and collectors—illegal techniques included.
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LEGO took a different approach to San Diego Comic-Con this year, transforming its booth into a travel-themed gateway to Star Wars, Pokémon, Ninjago and more. We explore the sights, reveals, and thinking behind LEGO’s Smart Play-centric Comic-Con 2026 experience.