LEGO Lifts All Purchase Limits with LEGO Unlimited Initiative
/LEGO is removing purchase limits and stock constraints for sets and Pick a Brick orders with its new LEGO Unlimited initiative. We explore what this means for builders, the secondary market, and whether “out of stock” is about to go extinct.
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LEGO took a different approach to San Diego Comic-Con this year, transforming its booth into a travel-themed gateway to Star Wars, Pokémon, Ninjago and more. We explore the sights, reveals, and thinking behind LEGO’s Smart Play-centric Comic-Con 2026 experience.