The latest LEGO House exclusive succeeds at something deceptively difficult: turning an entire town into a single, cohesive keepsake. Building 40507 I ❤️ Billund (referred to here on as simply as “I Love Billund”) brought back a flood of memories from my 2019 visit, while also offering a microscale tour through some of LEGO’s most iconic locations and sets.

Join us as we take a journey down the Billund Playline, exploring not only this new set but also comparing it to previous versions of iconic LEGO models.

LEGO House: The Center of It All

First stop on our journey: LEGO House - Home of the Brick. Since this set is a LEGO House exclusive, it’s only natural that the building takes center stage.

The architecture has always intrigued me. The building appears nearly all white when viewed horizontally, while the colorful array is only visible from above. While a little horizontal color sneaks in this model version, it’s certainly understandable at this scale.

Several versions of LEGO House have been produced over the years. The most notable is the evergreen 21037 LEGO House exclusive (below right). This set has been offered since the opening of the LEGO House in 2017 and seems likely to continue being available. I wonder if the I Love Billund set might compete with the LEGO House set for sales. The design team doesn’t think so, but I suspect many guests will choose one or the other rather than both.

21037 wasn’t the first brick-built version of LEGO House. Prior to and during construction, 4000010 was available from local businesses affected by the prolonged construction. There were also small bagged versions for the fan pre-opening day (6168272) and for the grand opening event (LHGO). And last but not least was the small version (above left) included in the 40563 Tribute to The LEGO House set released for the five year anniversary.

Just like it would be wrong to walk by the LEGO House in real life without ever going inside, it would be wrong not to pause on our journey to peek inside the model. Removing the roof section reveals microscale versions of the Tree of Creativity and the (six) brick moulding machine.

Both are key parts of the LEGO House experience and were produced as previous LEGO House exclusive sets, part of Tribute to The LEGO House set, with the Tree of Creativity also being a LEGO Inside Tour Exclusive (4000024).

Tree of Creativity (4000026 – 837 pieces)

LEGO Campus: It Takes a Team to Get Sets on Shelves

The Lion House

Our next stop is just across the street, where we find Ole Kirk’s house (aka the Lion House) and the two-story portion of the LEGO System House. The microscale version of Ole Kirk’s house is instantly recognizable, with a very accurate color palette.

It was previously released twice in identical versions (except for the packaging) as the 2009 LEGO Inside Tour exclusive and the 2012 4000007 LEGO employee holiday (Christmas) gift. These versions both used primarily red bricks in the design. I wonder if the house might be redesigned in the future as an exclusive set now that more accurate colors are available.

Adjacent to Ole Kirk’s House is the two-story portion of the former LEGO System House. Today, these historic buildings and more make up the LEGO Idea House complex. The single-story portion of the LEGO System House was also released as the 2019 LEGO Inside Tour exclusive set (4000034).

Just as we paused to look inside The LEGO House, there are more Easter eggs inside these buildings. Ole Kirk’s House has a very tiny version of the iconic wooden duck inside, which has come to represent the wooden toy era of the LEGO company. The wooden duck also symbolizes the “Only the Best Is Good Enough” company quality motto.

The duck was previously produced as an employee gift, the 40501 LEGO House exclusive, and was also part of Tribute to The LEGO House set. Inside the Idea House there are microscale versions of concept model designer Stuart Harris and designer Maria Anna Jedryszek admiring a red sports car, no doubt designed by Kjeld Kirk Kristiansen (third-generation owner).

LEGO Campus

Comparing old with new, the LEGO Campus building is modeled alongside the Idea House section (removed in the photo below for a better view). While most of the exterior was complete in 2019 when I visited Billund, I have yet to see inside. While I await a return trip, I’ll need to be content with removing the roof and getting a peek at the massive yellow circular staircase.

The LEGO Campus building was also released as an exclusive set (400038) given to employees working inside it.

A highlight for many people will be the minifigure baby representing the giant figure outside the campus building. Its scale works perfectly with the microscale setting. Most notable is the printing that gives the baby separate colored pants.

The design team stated they hoped other sets would make use of this decoration capability. If I had to guess, the printing machine was designed for broader retail products, and this LEGO House exclusive simply happened to be the first set to showcase the innovation.

Outside the building is a yellow and red duck honoring the large Billund duck sculpture, which itself references the classic 6-piece duck set (20000416). This simple set is often used in group settings to demonstrate how different people can use the same bricks to create their own version of a duck.

The I Love Billund instructions even include seven possible combinations for the miniaturized 4-piece version, illustrating that there isn’t a single right answer.

Kornmarken Factory

Rounding out this section is a tiny portion of the Kornmarken factory moulding halls, which also received an employee exclusive model in 2012. We see the silo that holds the raw ABS granules. Tucked inside a factory window is a tiny depiction of the automated guided vehicles (AGVs) that autonomously transport empty and full bins of parts to and from the moulding machines. One of these vehicles was previously featured as the 2022 LEGO Inside Tour set 4000037.

Outside the factory, there is a small yellow truck used to transport the moulded elements for eventual packaging into sets. Over the years, there have been many versions of this familiar truck.

Finally, there is a small red-and-white aircraft hinting at Billund Airport, originally built by LEGO. The plane's color isn’t random; it relates back to the early Piper aircraft owned by the company and was created as the 4000012 LEGO Inside Tour set.

LEGOLAND Billund: The Original Park

The third portion of the model captures the essence of LEGOLAND Billund. This was the first LEGOLAND park and is perhaps the finest of them all. There are microscale versions of the dragon coaster, Miniland Nyhavn, and the observation tower.

Also included is a tiny version of the LEGOLAND Train, previously featured as the 2014 LEGO Inside Tour set (4000014).

There is an iconic guard figure outside the entrance gate, and even a cow grazing on a hill, as a tribute to the region’s agricultural heritage around Billund.

Several of these items have been previously depicted in sets exclusive to the LEGOLAND parks (with some temporary exceptions). Here’s a sampling of a few park-exclusive models:

The 2026 addition to this series is 40952 LEGOLAND Castle. The castle and dragon styling are similar to the I Love Billund design. I’ve been meaning to write an article about these LEGOLAND exclusive sets. Perhaps now it’s time to bump it up on my to-do list…

Billund Playline: Finishing the Loop

If you didn’t click the Playline link in the opening paragraph, you may be wondering about the orange and blue artwork separating sections of this article. The Playline is a recent (and ongoing) addition to Billund’s pedestrian-friendly walkways.

This colorful pathway not only connects many of The LEGO Group’s facilities but also highlights art sculptures, Billund history, activities, and serves as a visual representation of play. The I Love Billund set includes a tribute to it, with sections of orange sidewalk best viewed from above.

The real-world implementation of the Playline so far seems to lean toward a predominantly blue background color. There’s a short video at this link showing some of the completed artwork sections.

Billund in Miniature

The I Love Billund set does a terrific job weaving together so many architectural landmarks, LEGO products, and other physical references into a single cohesive design. Naturally, these microscale versions cannot match the detail of the larger standalone models, but within the context of the set they are all instantly recognizable.

This is not a model focused on being the definitive version of any one landmark. Instead, it succeeds by telling the bigger story of Billund as a memorable keepsake. Like LEGO itself, Billund carries an interesting past, a vibrant present, and an exciting future still being built that we look forward to experiencing!

LEGO House 40507 I ❤️ Billund is now available only at LEGO House and LEGOLAND Billund for 750 DKK (~US $115).

DISCLAIMER: This set was provided to BrickNerd by LEGO. Any opinions expressed in this article are those of the author.

Which Easter egg in the I Love Billund exclusive set is your favorite? Leave your thoughts in the comments below!

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