Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Influencers and Authenticity: The Impact of LEGO as a Lifestyle

Are LEGO influencers staying true to the brand’s core values or just selling a curated lifestyle? This op-ed explores the evolving relationship between authenticity and influence in the LEGO community and how to champion creativity over consumerism.

Read More

Buying a Chunk of a Legendary LEGO Masterpiece... with Some Assembly Required

Buying a Chunk of a Legendary LEGO Masterpiece... with Some Assembly Required

Would you ever sell part of one of your LEGO MOCs? Are tells the tale of buying a chunk of his favorite MOC, “Victorian on Mud Heap” by Mike Doyle… with some assembly required.

Read More