The Beginning of LEGO’s IP Partnerships

The Beginning of LEGO’s IP Partnerships

Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!

Read More

Making Trains Move: The History of LEGO Trains, Track, Motors and More

Making Trains Move: The History of LEGO Trains, Track, Motors and More

For better or worse, LEGO trains have changed significantly over time. Today we look at the history of powered LEGO trains to see what makes them move—from electrified track and motors to controllers and more.

Read More

The Silmarillion in LEGO

The Silmarillion in LEGO

In the history of Middle Earth, so much happened before The Lord of the Rings. Come with us on a journey as we explore Tolkien’s Silmarillion in LEGO form to understand the origins of elves, men, and the forging of the One Ring.

Read More