Avatar: The Last Airbender in LEGO

Avatar: The Last Airbender in LEGO

Water. Earth. Fire. Air. Long ago, the four nations lived together in harmony… then they got built out of plastic bricks! Join us as we tour the world of Avatar: The Last Airbender and see the show's mark on the LEGO community.

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The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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LEGO’s Greatest Hits: Why Some Sets Keep Coming Back

LEGO’s Greatest Hits: Why Some Sets Keep Coming Back

Why does LEGO keep remaking Star Wars ships and City fire stations? Remakes are part of a long tradition of revisiting and refining classic sets from Architecture to vehicles. So let’s dive into the real reasons LEGO loves to rebuild the same subjects again and again.

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