Integrated Habitats: The Art of the Seamless Stack

Integrated Habitats: The Art of the Seamless Stack

From seamless scenes to tall towers, integrated habitat stacks are pushing the boundaries of what a LEGO habitat can be. This deep dive explores how builders are rethinking structure, style, and storytelling by breaking barriers—literally.

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Avatar: The Last Airbender in LEGO

Avatar: The Last Airbender in LEGO

Water. Earth. Fire. Air. Long ago, the four nations lived together in harmony… then they got built out of plastic bricks! Join us as we tour the world of Avatar: The Last Airbender and see the show's mark on the LEGO community.

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The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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