All Roads Lead to Rome: Building the Eternal City, Part II

All Roads Lead to Rome: Building the Eternal City, Part II

Join us for the second part of our interview with Rocco Buttliere about his monumental project to recreate ancient Rome in LEGO bricks. We discuss NPU, details, cost, Elton John... and find out what comes next!

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All Roads Lead to Rome: Building the Eternal City, Part I

All Roads Lead to Rome: Building the Eternal City, Part I

We sit down with Rocco Buttliere, master of giant microscale replicas of real buildings, cities, and even a whole country, to get a behind-the-scenes look at his latest project: Rebuilding ancient Rome... all of it.

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Promotional Exclusives: LEGO’s IP Partnerships Continued

Promotional Exclusives: LEGO’s IP Partnerships Continued

LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.

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