The Beginning of LEGO’s IP Partnerships

The Beginning of LEGO’s IP Partnerships

Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!

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A LEGO Community Quilt to Honor International Women’s Day

A LEGO Community Quilt to Honor International Women’s Day

For International Women’s Day, we are featuring this LEGO quilt built by the Women’s Brick Initiative and helmed by Daneen McDermott. Hundreds of people across multiple continents have now participated in this woven collaboration.

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