The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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LEGO Community Headlines and Highlights for December 2024

LEGO Community Headlines and Highlights for December 2024

December brought a multitude of interesting articles, fascinating features, insightful deep dives, and eye-catching videos from all across the LEGO community. These are the best LEGO features of the month from around the fan community.

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