The Conversation Piece #15: Why Do We Build?

The Conversation Piece #15: Why Do We Build?

Why do we build with LEGO? This month’s Conversation Piece gathers voices from the Builder Improvement Initiative to explore the many motivations behind building, from personal expression and problem-solving to competitions and the joy of sharing creativity with others.

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The Best of Speed Champions: A 10-Year (Okay, 11-Year) Retrospective

The Best of Speed Champions: A 10-Year (Okay, 11-Year) Retrospective

Speed Champions has come a long way in just over a decade, evolving far beyond its 6-wide roots. From clever parts usage to boundary-pushing builds, we revisit the LEGO cars that pushed the theme forward—and decide which set is the best yet.

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The Conversation Piece #14: Finding Your LEGO Community

The Conversation Piece #14: Finding Your LEGO Community

Building with LEGO is often a personal journey, but the right community can change everything. This month’s the Builder Improvement Initiative explores how finding your people—online or in person—can elevate your building, confidence, and connection to the hobby.

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Mission to LEGO Galaxy: Exploring LEGOLAND’s Classic Space Frontier

Mission to LEGO Galaxy: Exploring LEGOLAND’s Classic Space Frontier

LEGOLAND blasts off in a new direction with a space-themed land packed with a spaceship coaster, an animatronic minifigure, and even a standout taco. We explored LEGO Galaxy to find out what works, what doesn’t, and what families (and AFOLs) should know before visiting.

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The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

The Times They Are a-Changing: Is LEGO a Lifestyle Brand?

Is LEGO just a company that sells toys or is it a brand that sells an identity? From display sets to apparel, The LEGO Group is leaning into a lifestyle-driven marketing approach. We explore if this new direction is the same brand we grew up with or a departure from their wooden toy roots.

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