Promotional Exclusives: LEGO’s IP Partnerships Continued
/LEGO’s product catalog is saturated with promotional tie-ins and intellectual property (IP) sets. So how did we get from McDonald’s Happy Meal toys to today’s movie tie-in sets and Comic-Con exclusives? From collecting cereal box tops to partnering with Discovery Channel, there’s a lot to sort through.
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Tired of wasted space in your LEGO drawers? See how 3D printing and Gridfinity can transform chaotic piles of plastic into an efficient, customizable storage system, complete with some IKEA Alex drawer mods to unlock every inch of space.