Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!
Read MoreWe are going all the way down the Belville rabbit hole to the bedrock and building up the foundation from there. Join us as we explore the bizarre baseplate of LEGO Belville!
Read MoreWe conclude our exploration of LEGO fonts, ending the series where it all began by discovering the typeface for the original LEGO logo. Come back with us to the 1930s on a typographic journey through toy history.
Read MoreUsing a smartphone or tablet to control LEGO Powered Up or Mindstorms functions can be a little tricky. So for Pi Day, we have a recipe for you to make everything much easier with the help of Pybricks.
Read MoreLEGO has a rich corporate history, especially when it comes to its three primary building systems. Join BrickNerd as we look at a sampling of the many sets with historical references, some of them very tiny!
Read MoreTo celebrate the arrival of the LEGO Animal Crossing theme, join us as we explore a world of whimsy and wonder as we take an incredibly deep dive into the lasting legacy of one of LEGO’s most iconic animal themes, Fabuland!
Read MoreWhat does a font say about a product? Today we continue our exploration of the fonts used by LEGO between the 1960s and 1990s.
Read MoreFor better or worse, LEGO trains have changed significantly over time. Today we look at the history of powered LEGO trains to see what makes them move—from electrified track and motors to controllers and more.
Read MoreHow do you create a custom LEGO minifigure sword? Cutting, lathing, sanding, drilling, gluing, painting and etching were all necessary for this exceptional sword created by Detroitika who shared with us his behind-the-scenes process.
Read MoreWhy do all the bad guys in LEGO City have red cars? Has this always been the case? We go on a journey with the villainous vehicles to find out why baddies love seeing red.
Read MoreHave you heard of the alternative LEGO unit called the LDU? Come dive into its origin and explore the interesting ways LDU can help with your own LEGO builds.
Read MoreToday we get seriously nerdy with Cole Blaq’s LEGO interpretations of metaphysics. So if you want to learn how cats, inflatable cows, and the great beyond all relate to LEGO, this is the article for you!
Read MoreLEGO has produced a fantastic flock of bird-related sets over the years. With the arrival of 10331 Kingfisher Bird, we’re taking a flight of fancy and have assembled this field guide of LEGO brick-built birds.
Read MoreWe launch into classic space to explore all things TRON which we’ve defined as “Totally Retro Objective Nostalgia”. From sets to MOCs and color schemes to design language, these LEGO TRON themes still have inspiration to offer.
Read MoreLEGO has not released an updated color palette since 2016, so today we take a deep dive into color theory and Pantone matching to create an updated and more accurate LEGO color palette, updated for 2024!
Read MoreTake a deep dive with us into the details of Octan’s logo—its design, history, and place in the LEGO universe—to find out what goes into making such an iconic brand last more than a lifetime.
Read MoreDid you know that LEGO gives an exclusive set to its employees every year for the holidays? Join us as we take a festive look at the history of these rare sets and how they have changed over time.
Read MoreDo LEGO sets actually rise in value as they sit on the shelf? Join us as we analyze if holding onto LEGO sets for the long term is a sound investment strategy to generate a profit.
Read MoreIs LEGO really a better investment than gold? Join us as we explore whether investing in LEGO is a profitable strategy or if it is just something that AFOLs say to themselves to ease their conscience when buying a new set.
Read MoreWhat was growing up with LEGO like for the founding family and what new photos have been uncovered in the LEGO archives? We learn all in the new book “The LEGO Story” from author Jens Andersen himself.
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