The Beginning of LEGO’s IP Partnerships

The Beginning of LEGO’s IP Partnerships

Today, we look at LEGO’s forays into promotional sets cobranded with other companies that ultimately led to the explosion of profitable IP sets based on shows and movies. Hop in your VW Beetle, head over to McDonald’s drive-thru, and come check it out!

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Native American Heritage and LEGO Representation

Native American Heritage and LEGO Representation

LEGO has included some “Indian” representation in their sets for a while, albeit, stereotypical and generalist views of Native American culture. Things have gotten a little better with time, so today we take a deep dive into the subject to mark Native American Heritage Month.

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